"Playing with your look is the key to inhabiting the world with style.”

This year, as our world finds itself irreversibly changed, fashion houses are showing us that creativity remains as important and impressive as ever. To mark the launch of the Spring/Summer 2021 season, Monnier Frères is teaming up with consulting and creative agency HANI PARIS. This new chapter, something of a choreographic tour de force, offers a light and energetic introduction to a unique selection of bags, shoes and jewellery, dedicated to the long-awaited days ahead and to a target always on the move.

Directed by Audrey Mascina, under the discerning eye of photographer Melie Hirtz, these two creative talents show us femininity and masculinity at their most unapologetic. They invite us to follow - sometimes in an unexpected way - a group of dancers across various locations in Paris. The campaign is a lively and joyful way to illustrate the fact that accessorising a look can quickly set us in motion, setting the tempo and tone for our day. Playing with your look is the key to inhabiting the world with style.

Directly inspired by the codes of social media, the purpose of the content is to establish a new dialogue between Monnier Freres and its audiences; a new form of expression that continues to resonate with this young generation in perpetual motion.

This new season, Monnier Frères is positioning itself as a Parisian platform that can generate a buzz, playing with fashion, its era, and its customers



About Audrey Mascina 

Her past as a dancer and musician have yielded a passionate and singular sense of staging; a memory of sensations that fuels her visual writing in a very physical, choreographic and immersive way. Audrey Mascina has written and directed films for Devialet, Lancôme, Cartier, YSL Beauté, L'Oréal, Helena Rubinstein, Repetto and more.

About Melie Hirtz

Meli is a young photographer who very quickly found herself immersed in the world of fashion, first in front of the camera - as a muse for American Apparel, among others - before quickly realising that she prefers life behind the lens. Mélie loves dance and the grace of bodies. She shoots for many magazines such as Numéro Magazine, Shon and Duel, as well as for fashion brands.

AGENCY & PRODUCTION 

Consulting & Creation: HANI PARIS - Production: Entête - Under the supervision of Adrien Sammut and Thibault KUNZ 

TALENTS

Director: Audrey Mascina - Photographer: Mélie Hirtz  - Styling: Garlone Jadoule - Choreographer: Carmen Loanga - Dancer / Model : Janina SARANTSINA, Stessy EMILIE, Xiaoyi LIU & Patric KUO - Music: Benjamin Sahuc