This year, as our world finds itself irreversibly changed, fashion houses are showing us that creativity remains as important and impressive as ever. To mark the launch of the Spring/Summer 2021 season, Monnier Frères is teaming up with consulting and creative agency HANI PARIS. This new chapter, something of a choreographic tour de force, offers a light and energetic introduction to a unique selection of bags, shoes and jewellery, dedicated to the long-awaited days ahead and to a target always on the move.
Directed by Audrey Mascina, under the discerning eye of photographer Melie Hirtz, these two creative talents show us femininity and masculinity at their most unapologetic. They invite us to follow - sometimes in an unexpected way - a group of dancers across various locations in Paris. The campaign is a lively and joyful way to illustrate the fact that accessorising a look can quickly set us in motion, setting the tempo and tone for our day. Playing with your look is the key to inhabiting the world with style.
Directly inspired by the codes of social media, the purpose of the content is to establish a new dialogue between Monnier Freres and its audiences; a new form of expression that continues to resonate with this young generation in perpetual motion.
This new season, Monnier Frères is positioning itself as a Parisian platform that can generate a buzz, playing with fashion, its era, and its customers