Since its launch by founder Jean Touitou in 1987, the brand A.P.C., which stands for “Atelier de Production et de Création”, is known for its minimalist design. Raw denim, cotton t-shirts, silk dresses and simple cuts are the main ingredients of success of the French label. In a nutshell, chic basics along with an extensive range ofaccessories. TheDemi-Lune,LunaandGenevahandbagsor theJudith sandalsare among the bestsellers of the brand, constantly revisited and re-edited. As a well-respected label, A.P.C. regularly collaborates with other fashion designers such as Vanessa Seward, who founded her eponymous brand in 2015 after creating several capsule collections.