It’s a walk down nostalgia lane! For now a couple of seasons, the 90’s wave is rolling over the fashion world bringing iconic trends back under the spotlight. One of them, the “Under Arm” bag, to be positioned tighly under one’s arm… neither too small, nor too bulky, this it-bag is compact, while remaining functional and elegant. After being off the radar for the last decade, it is coming back, loud and clear. This 90s obsession inspired the Bulgarian brand By Far to create the “Rachel”, in tribute to the Friends character, Rachel Green and her essential baguette bag. Other brands, Elleme or Nanushka, followed in proposing their interpretation of the retro basic piece. With new shapes, colors and audacious details, it is elevated thanks to modern take! The Under Arm trend continuously increases its appeal and will continue to find its spot in our dressings.





"Elegance is good taste, plus a dash of daring."

Carmel Snow