Baozi, Madeleine, Raisin…just four years after their launches, Jingjing Fan’s Elleme bags are already spotted must-haves.
Monnier Frères: Tell us about yourself. Who are you?
Jingjing Fan: My name is Jingjing, I'm Chinese. I studied in Paris, at Sciences Po. After my studies I went to work in Hong Kong, and immediately after, I decided to start my own brand, Elleme.
MF: What does the name "Elleme" mean?
JF: Elleme is a play on words, "Elle aime" (She loves) in French. I want to create something that women love.
MF: Who is the Elleme woman?
JF: It's a very vague idea, it's not a specific demographic. We are a very understated brand, but our original details make us stand out from the crowd. [The Elleme woman] is someone very confident, she doesn't need big logos. She is professional, successful in her job. Her confidence is effortless.
MF: Why did you choose to focus on designing handbags?
JF: Because accessories are my passion, especially handbags. To me they are essential to a person's look. Often, you could be wearing something very striking or very simple, and an unusual or super-chic handbag can totally change your look.
MF: The brand was created in 2015 and has already built up a reputation. Can you tell us about your flagship designs?
JF: The first model I created was the Grape bag. Why the name? Because our first model was burgundy, the colour of grapes.